NEFERTOOT WEBSHOP
BROWSE OUR COLLECTION OF PREMIUM FRESH PRODUCE
About Nefertoot
Nefertoot is one of the first few pioneers in the field of blueberry production in Egypt and the Middle East.
We are also proud to mention that our farms’ fresh, high quality produce is available locally in Egypt within main cities such as Cairo, Alexandria, and others- as well as regional and international markets
The word “Nefert” in ancient Egypt was used thousands of years ago to describe grace, beauty, inner and outer goodness. You may as well be familiar with the names of famous Egyptian Queens such as Nefertiti and Nefertari.
Today we couple “Nefert” with the word “Toot” which generally describes berries in Arabic, to reflect Nefertoot’s single most important value: Producing berries of the highest possible quality, with a special focus on blueberries.
Nefertoot Quality
Sourcing
At Nefertoot, we partner up with award winning, world renowned nurseries to source our plants and pollinators.
We simply bring in the highest quality of berry bushes, which in turn are the fruit of several years of our partners research.
Growing
Every step in the berry lifecycle matters.
Quality of growing is just as important as sourcing, when it comes to the final produce. Our farms are always keen to save every drop of water through the application of ultra-modern irrigation and fertilisation, while always avoiding the addition of any kind of harmful pesticides or hormones.
Picking & Handling
Producers of fresh fruits know the importance of handling in the life-cycle of a berry, before it reaches shelves in super-markets. We pick all our berries by hand to ensure that our consumers get them exactly ripe. Once the berries are picked, they undergo one of the most advanced handling processes of cooling and storage, before their final destination.
The berries market
We surely love blueberries for their taste, but investors tend to appreciate an additional flavour, i.e market opportunities. The global blueberry market is projected to grow at a CAGR (Compound Annual Growth Rate) of 7.3% at least until 2024. To put this number into perspective, Strawberries CAGR is forecasted at 1-2%.
Rabobank fresh produce report predicts global fresh blueberry exports to expand steadily over coming years.
Global exports in 2025/26 are expected to reach close to 900,000 tonnes. The global blueberry market is forecasted to reach USD 4.5 billion by 2024.
In terms of consumption, the US and Canada combined still absorb the highest blueberry volume, but Europe is now the main source of demand growth. In the same way, China is leading the blueberry consumption in Asia thanks to the growth of its local and imported supply.
Over 70 per cent of blueberry production is coming from the top-five exporting countries: Peru, Chile, Canada, Mexico, and Spain/Morocco.
Investors service
Our team of experts are always here to support investors getting started with their berry farms. Nefertoot also offers basic and advanced operational management services, as well as marketing and sales services for third parties.
Feasibility studies for investors
Projects planning and kick-off
Reporting, analytics and data
Operational planning, Marketing & Sales
Blueberries: superfood ?
The process of regeneration of new brain cells (a.k.a. Neurons) is called Neurogenesis. Blueberries are rich in Flavonoid and Anthocyanin, known for their boosting quality for neurogenesis.
Blueberries are also a well-known prebiotic — its consumption in fresh, frozen, dried, and supplement form supports healthy digestion, fights inflammation, and gut dysbiosis.
Healthy doesn’t necessarily mean tasteless. We’ll teach you how to cook organic food for special events!
Antioxidants found in blueberries provide a benefit in improving memory and cognitive function in adults to potentially prevent Alzheimer’s disease. A 2016 study found that blueberries can treat patients who already show signs of mental impairment. Prevents memory loss related to age.
High in vitamins C and K, very rich in flavonoids which protect human bodies from free radicals which cause cancer, and protect cholesterol in blood from becoming damaged – to prevent heart disease.
Blueberries could be consumed as fresh, frozen and dried. The possibilities of blueberry uses as superfood are countless.. Think jams, juice mixes, Ice creams and Sorbet, powdered, syrup.. It’s a green field for those who wish to be creative .